Charles Marohn at the Strong Towns blog had a great
idea last week when he asked followers of that blog to Tweet photos of Black
Friday parking lots around the country with the hashtag “#BlackFridayParking.” The
Strong Towns blog then ran a live feed of the results as lots of folks from
around the country posted pics of vastly underused parking lots to help
emphasize the need for reform of minimum parking standards.
Here are some shots I took at South Mall in Allentown, PA,
around 9:30 AM on Black Friday. Not much going on there.
![]() |
Front (east side) of Allentown's South Mall. Around 9:30 AM Plenty of
available parking. (photo by author).
|
![]() |
South end of South Mall. More wasted spaces. (photo by author).
|
![]() |
My friend Ron Beitler took this photo in the early afternoon on Black Friday at the Caramoor Village strip mall in Macungie, PA. Again, overkill on the parking spaces. Ron also blogged about Black Friday Parking at: http://www.ronbeitler.com/2013/11/29/the-ridiculousness-of-minimum-parking-standards/.
|
Dozens of photos from other shopping centers around the
country showed similar scenes – deserted asphalt at all but the couple hundred
feet immediately surrounding big box stores and strip malls.
I think Strong Towns had a great idea in organizing this Twitter event, because
it hopefully will help to spark discussion around the country about how minimum
parking standards waste both dollars and space, creating eyesores that are
daunting to pedestrian traffic while they create unnecessary stormwater runoff. We all need to let our local officials know that we demand intelligent design standards for new developments and redevelopment projects.
I also will acknowledge that these #BlackFridayParking Twitter pics certainly do
not constitute a scientific study of this problem. I don’t think that Charles
Marohn intended this experiment to be anything more than an exercise in
anecdotes.
However, these photos from around the country got me thinking back 30+ years ago to when I worked part time at the Sears store at Montgomery Mall
near Lansdale in suburban Philadelphia. I remember jam-packed parking lots at
the mall on Black Friday as well as in the evenings 3-4 days before Christmas Eve. I have to wonder whether the week
before Christmas in the first dozen years of the 21st century has continued to max out parking capacity at Montgomery Mall. Specifically, I wonder if
the explosion of on-line shopping over the past 10 years has relieved some of
the load on mall parking lots during the holiday shopping season. I’m not sure
how a researcher could actually go back to look at parking density throughout
holiday shopping seasons over the past 15 years to try to identify trends that
could be correlated to the increasing popularity of or dependence on internet
shopping (unless NSA would be willing to share some historic satellite images
with us).
Frankly, I would be surprised if the advent of the on-line
economy has not relieved some of the parking pressure at mortar & bricks
retail establishments. And in that likely case, how crazy would it be for
municipalities to continue to rely on minimum parking standards that were
written for a pre-internet world?







